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Conway, who teaches at Wellesley College and the Massachusetts Institute of Technology, and his team designed an experiment in which they asked people to identify the colours they saw on "The Dress" from a full palette

I have had this Dennett Lace Off the Shoulder Dress from BB Dakota for three years and I am quite surprised it has never made the blog before

How to measure your size

Internet users were split into factions over the dress's true colours, sparking viral hashtags #blackandblue and #whiteandgold, and turning the dress into a cultural phenomenon that even drew the attention of researchers