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I never wanted to be a designer and it was the idea of fashion as communication rather than a commodity that I found really interesting

The juxtaposition between the finesse of a women's black suit jacket and the relaxed appeal of jeans is unexpected yet stylish, perfect for a weekend brunch or day running errands

Sadly, that's not what Avo & Co.'s product was

Boat Neck Sleeveless Satin A-line Civil Wedding Dress $310.5 USD (free shipping) Modern and simple boat neck sleeveless ivory satin long spring/summer/fall civil wedding, bridal shower, or reception dress

Combined with the annual $550,000 spent on regenerating current recruiting materials and $1.1 million in printing and production, the total advertising cost of changing the female dress blue uniform would be at least $2.1 million